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Our Story

Founded in 2016, Pro Beauty Care is a trusted beauty e-commerce for people to explore, discover, and shop wide range of beauty products in Indonesia.

Our story starts with a belief that an online beauty store that inspires and educates people with knowledge and creativity can be a force to lift up self-confidence and self-esteem in society. It enables all individuals to express their unique personalities and share their beauty wisdom with others.

Pro Beauty Care exists to celebrate the beauty in diversity because beauty can’t be expressed through only one definition. We feel that beauty is more than skin deep—it’s a commitment to be your better self. With that in mind, we commit to empower you to be the best version of yourself, inside and out.

At Pro Beauty Care, we believe that buying beauty products should be easy and fun. It should leave happiness in every purchase. We provide customers with more enjoyable and effortless beauty shopping experiences. And through our exceptional customer care, we are committed to making our customers feel like a million bucks.

Our journey has just begun. There are so many adventures and relationships to build, and we look forward to sharing them with you. We hope that you’ll be part of Pro Beauty Care family as our story unfolds.

Pro Beauty Care Team

As we continue to grow, it is important to define the amazing culture that makes Pro Beauty Care so special. Here are our 8 core values that we aspire to live by:

NO. 1

It’s the experience

The most important part of the Pro Beauty Care culture is the way we provide people with inspiring, delightful, and lively beauty experiences. As a true beauty companion, we are committed to making people feel confident and happy each and every time.

NO. 2

Be yourself

Dance, laugh, smile, and look beautiful! Life is too short to be someone else. We believe innovation comes from diverse ideas, and being unique is what makes each of us special and interesting.

NO. 3

Make a difference

Have an opinion. Have the courage to stand up and challenge the status quo. We push ourselves to think outside of the box to make a difference.

NO. 4

Pursue growth & learning

At Pro Beauty Care, there is a huge opportunity ahead for all of us to grow personally and professionally. You commit to helping us grow, we will help you unlock your true potential.

NO. 5

Embrace honesty & humility

Do something out of the goodness of your heart. Act with integrity. No matter what happens, be respectful to everyone.

NO. 6

Be passionate

We value passion, perseverance, and a sense of urgency. It’s exciting to know that everyone you work with has enthusiasm and an optimistic attitude.

NO. 7

Improve continuously

Never settle for good enough because good is the enemy of great. We realize that there is always room for improvement in everything we do. We strive to make ourselves more efficient and achieve great results with small resources.

NO. 8

We are family

Pro Beauty Care was started by a family and you are part of our family.